Merry Christmas and Happy Holidays!

News From Devon-Aire:

Devon-Aire is excited to be launching a line of upper end products called the Signature. Many of you have already seen our woven breech this past fall:

 

 

The Signature woven breech is the foundation of the line and we will be expanding the line with other woven breeches already in the works, new helmets, such as the Spectrum and Prism, a new high end full grain leather field boot and a water repellent show coat. These are all in the works and we will be introducing them over the coming season!
The Signature woven breech has been such a huge hit, we have already increased our initial order, since we are almost sold out!

 

 

 

 

 

Devon-Aire’s New Signature Woven Show Shirt with Moisture Wick Finish

 

This coming Spring Devon-Aire will introduce a new step up woven show shirt that we will tag as the “SIGNATURE EQUI-DRY” show shirt.

We have been working on this shirt for over a year developing the fabric in a lovely high thread count cotton rich tone on tone with a Cool-Max style finish that we term “EQUI-DRY”.
Like the wrap collar shirts that are already a big hit, we will offer the finer details on this shirt like the western yoke back, front placket button cover flap, heavy duty metal snaps with reinforced stitching. Lovely unique paisley style collar and cuff trim fabric.

We are even changing the hang tag and woven collar label to a unique “SIGNATURE” style.

These shirts will be available in ladies and kids in both long sleeve and short sleeve. Sizes for ladies are 28-44 and kids will be 4-18.

Style info is:

5300-Ladies L/S- $24.95    5301- Ladies S/S- $22.50   5400-Kids L/s-$22.50   5401-Kids S/S-$19.95.

These shirts have already been field tested by some of our local riders, washed and used repeatedly. No major issues have been reported.

These shirts are scheduled for a February delivery—just in time for show season.

 

 

Other Devon-Aire updates:

• The kids wrap collar shirt will now be offered in sizes 4 and 18.
• Kidzammo helmets are available now in new patterns:
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Are You Offering What Your Customers Want?

There have been several threads on the Chronicle of The Horse regarding new helmet technology.
A search on their forum produces multiple posts about the Matrix helmet.
Here is one post:

Cone head technology helmet is used in the Matrix Helmet by Devon Aire, in the USA, Dover saddler etc. carries it. $139 I am thinking of getting one.

Amazing that all the bigger more expensive brands are not incorporating it, I read Devon Aire has exclusive rights to the Cone head tech for riding helmets but how could such a thing be possible? Are the other companies just cheap and figuring they'll keep selling their lines without it as long as they can?

The MIPS sounds terrific. Hope some of the equestrian companies will introduce it instead of getting by with old models year after year only changing the design.

 
People are excited about the new technology, as well as the price point. (By the way, Devon-Aire has dropped the price by $20 on the Matrix and it now retails for $99.99!)



Your customer is one who researches what is out there! They want this new technology. So....are you offering what you customer wants?

The new Prism, offering the same "cone head" technology as the Matrix. Retails for $99.95. Place orders now, delivery in spring! From the Chronicle forums:
"Will definitely check out the DevonAire Prism in the spring. Equestrian helmet manufacturers need to match other sports in the latest safety technology, there's too much succumbing to trends."

The Matrix, our first helmet with the "Cone head" technology.

 

 

I attended Equine Affaire in Massachusetts last month, on behalf of Hilton Herbs. It was my first time in attendance, I got to have breakfast with a dear friend who lives nearby and since I had a day to kill before my departing flight, I drove up to Amherst and visited my husband's alma mater, U Mass. He was thrilled at the photo's I took of the engineering school, where he spent many hours. I also visited the downtown and took photos of Emily Dickinson's lovely home! I was also grateful for the cold weather, a welcome treat!

 

VireX Cream:

 

Excellent in use for horses with sarcoids. Containing astringent witch hazel, Calendula oil, and Thuja tincture, held in a soothing Calendula cream base. This topical is great for supporting the skin's natural immune response.

 

We treated a horse in my barn who's owner has been battling sarcoids for years:

The response was pretty dramatic and within a few weeks, the sarcoids were diminishing in size. The vet eventually was able to tie off several of the bigger ones and they fell off.

For best effective treatment, it is suggested that the horse also be fed Echinacea Plus, which will assist the horse's immune system from internally. Sarcoids have pretty deep and extensive root systems and they need to be attacked from both external and internal points.

 

 

 

 

 

 

 

 

 

New changes are coming in 2014 for Epona!





 

 



Additions: (so far)

 

• We've added two more styles to the Sterling Performance Equestrian Socks.  There will be an assortment A (first two styles)  and an Assortment B, (our newest additions).  (Clover and Field Flowers)...
• We've added 3 more gem-like colors to the Jewel Tool Assortment due to popular demand. There will be assortment A (first three colors) and an Assortment B, (our 3 additional colors).
• Smooth Finish Boot Sock - We have added a Sky Blue trim color. Green is being discontinued.

And for those who asked: Inner Case Pack Changes:

•  We are now offering both the Buddy Brush and the Dandy Brush in case packs of 6 assorted (not 12).
• We now have our Glycerin Soap on A Rope in case packs of 6 (not 12).
• The Better Shedder Grooming tool is now packed in 6's. (not 12).

 

Price Changes - effective January 1, 2014.

 

• Better Shedder - $6.25
• Groomage - $6.25
• Little Jiffy Face Brush - $3.25
• Gummy Mitt - $4.75
• Gummy Scrubby - $5.95

 

 

Master Case Pack Changes:

 

• Saddle Soap on a Rope master case is 48 pcs.
• Buddy and Brush Flowers are master packed 72 pcs.

 

We are busy working on a new catalogue and have some updates for you to take note of for 2014.



 

 

 

 

Have you seen the Equi-Tape? It has been in Practical Horseman, Holistic Horse, Equus and more!

 

Use Equi-Tape® Equine Kinesiology Tape to:

• Decrease muscle spasms
• Reduce inflammation and associated pain
• Reduce swelling and edema
• Re-educate muscle memory
• Support ligaments, tendons and joints
• Prevent injury and speed recovery
• Help with injury rehabilitation
• Increase circulation and promote healing
• Increase equine athletic potential

Equi-Tape^® is the first elastic kinesiology athletic training tape created specifically for the equine athlete. It is an all-weather, latex free decompression sports tape that is simple and easy to use providing exceptional benefits when incorporated into your daily riding, training or therapy regime.

Used for years by professional athletes and Olympians whom have long recognized the importance and benefits of using elastic kinesiology sports tape. From preparation, to recovery, to rehabilitation; elastic kinesiology sports tape is now available exclusively to the equestrian community.

Equi-Tape^® can successfully be used on horses to address a wide range of equine conditions from training, to rehabilitation, to recovery. Equi-Tape^® can be used to stabilize and support joints, assist and stabilize muscles through extension and recoil, and to aid in the recovery process by lifting the skin, thereby increasing circulation. Equi-Tape^® can be used on all parts of the body including legs, shoulders, knees, backs, and neck. This specially designed elastic kinesiology tape is safe to use and allows for full range of motion and can be used to help rehabilitate equine sports injuries, help horses become sounder sooner, and to help re-educate muscles that can otherwise prevent your equine athlete from performing at its highest level.

 

Contact me to put Equi-Tape in your stores!

 

Devon-Aire New Products Are Here and Arriving Soon!

November is the month that new products begin arriving for Devon-Aire! In the helmet line, the Spectrum helmet has arrived in port as of today and will be shipped out in the next week or so.
The new Kidzammo prints will be here after Thanksgiving.

The Spectrum is a super light, in mold helmet. It has a Cool Max removable liner, generous air flow vents, safety reflective front medallion and rear reflective piping, our famous turn dial adjustment system, a 4 point nylon harness system and carbon fiber textured finish that resists scratches. It comes in S,M and L. It is approved not only by the SEI, but also meets European standards, and it is marked with both approval stamps. It comes in black and grey.

It retails for $89.95

Our popular Kidzammo will now have several prints to choose from. They will continue to retail for $50.95. Extra small only.

 

 

 

And don't forget, we are taking orders for the new woven breech, the Signature. These are going fast and our first shipment is almost sold out, so take advantage of pre-ordering yours now. The reaction has been nothing but positive.
Developed exclusively for Devon-Aire, the Signature breech is a European style woven with a flattering contoured pattern. Attention to detail is a priority with the Signature: Euro seat design, lo-rise wide waist band, attractive piping on waistband and contrast color stretch panels in the ankle for comfort. Contrast colored micro-suede knee patches, double heavy duty front snaps, reinforced seams and seat. Available in beige/brown trim, black/red trim and charcoal/black trim. Ladies sizes 24-36, one length. Retails for $99.99!

If you decide you are not ready to commit to this pant until it has hit our warehouse, please let me know that you are interested and the color and sizes you would like, so we can prepare for our next order from over seas.

Contact me today to place your order!

 

September News From Your Rep!

Today is September 3! I have just one question...where did the summer go? Actually, I am glad that summer is fading into a distant memory. The number of days of scorching heat is coming to an end. In fact, this morning, for the first time since spring, temps were still in the 70's when I rode Tucker at 9:30 this morning! Last week, it was already in the mid 80's by 9:00. It still may be climbing into the 90's during the day, but our mornings at least are actually enjoyable!
As many of you know, I attended AETA last month. I loved being able to say hello to you and showing you our new products. I am glad that those of you who saw our new items are just as excited as I am!
It was a glorious 3 days in Pennsylvania. While I was across the state from my home city of Pittsburgh, it was wonderful to be back in the state of my family and the weather could not have been better! Highs were in the 70's and I got to spend an afternoon at Valley Forge, a place I have not been to since I was a kid. It is a beautiful park and the locals are lucky to have such a wonderful place for hiking and biking!

Yes, George Washington did sleep here! His winter home at Valley Forge!

So what is new from Devon-Aire?
I am glad you asked!


Signature Woven show breeches:
 You asked, we delivered! These are stylish and affordable! With a retail of under $100, these were very popular and well received at the show. We are offering them in 3 colors: Black with red trim, grey with black trim and beige with chocolate trim. They are a high tech fabric and have the popular euro seat. We are expecting delivery dates of mid November, just in time for the holidays.

Spectrum Ultra Light Helmet:
Also widely received. This helmet is LIGHT!! These helmets are made by the same factory as Ovation. Most dealers have acknowledged a trend in sales towards more expensive helmets. Everyone loved the high tech look and the glitter safety reflector bar, which looked like bling, until closer examination. This is the latest in-mold technology, has a removable cool max head liner, generous air flow vents, the turn dial adjustment system and a carbon fiber textured finish that resists scratches. Approved by both SEI and meets European standards and are marked with both approval stamps. Comes in black and grey. Did I mention how light it is? They will be available in mid October and your cost is $44.95.

Prism Helmet:
The latest addition to our exclusive Patented  Cone Head Technology; The Prism provides  lightweight performance with the latest Patented  Cone Head Technology. An advanced shock absorbing technology utilizing high density and low density foam layers to maximize shock absorbing efficiency. In addition, the benefits include a lighter helmet and a softer , shock absorbing foam closer to your head. This technology absorbs the energy of the impact and forces it out sideways and away from the neck and skull resulting in a lower G force for your head.

The Prism also has a generous 6 vents for maximum air flow and three of them can be opened and closed for temperature control. Fully lined mesh headliner can be removed for easy washing. Devon-Aire's famous dial fit retention system ensures a custom and comfortable fit with the turn of a dial. Four point nylon harness with quick snap buckle for easy on-off.  Sizes: S,M & L Colors: Matte Black/Charcoal combo.  Delivery is early Spring-2014--est. Early February. Retails for $99.99

 

Sensation Tights:
We are adding a cell phone pocket to the very popular Sensation kids tight. This is the water repellent fabric with an SPF50 UV finish. We are also adding new colors. Starting in spring, you can order the tight with pocket in black, tan and charcoal! Your price point is $27.50

 

 

 

All Pro Spectrum Show Breech:

We think this will surpass the #509, the All Pro wide waistband breech. It is exactly the same, except we have added two front pockets instead of the one zipper pocket. AND, it will feature the euro seat back. it retails for under $80! It is available in the spring.

 

 

 

 

North Park Field Boot:

We introduced this in kids sizing!! It has a two insert system to accommodate growing feet. As the foot grows, simply remove one of the inserts, to accommodate the bigger foot. The calf is XS and it retails for $99. Kids can school in these, bathe their ponies in them and rinse them off....no maintenance! And for the beginner rider, they are the perfect first tall boot! Your parents will appreciate not having to break the bank for a pair of boots that their kid will outgrow before they wear them out. They will not crack or split. We put a gusset in them along the back zipper, too. Available in early spring.

 

 

 

 

 

 

 

Cool Max Show Shirt:

This will retail for under $50 for ladies and $45 for kids. It is a tone on tone high thread count fabric with moisture wicking control. Hurray!!

 

Fleece:

For my northern stores, don't forget to place orders for fleece pants. And for my stores a little more south, don't forget that we do get cold here in parts of Florida and your customers will appreciate having the option to ride in something warmer on those cold days.

 

324 Ladies Full Seat: Pro 300 Stretch Fabric. Anti-Pill and Water repellent finish. Smooth face with velour inside. Velcro ankles, zipper front, plush waistband, belt loops. Black only. Sizes: 24-34 Reg. & Long. Reg. Price: $44.95. Your cost $36.50 Suggested Retail $74.99- 51.3%   

        

325 Ladies Pro 300 Stretch Tights: Pro 300 Stretch Fabric. Anti-Pill and Water repellent finish. Smooth face with velour inside. Drawcord waist, Clarino patches, gripper elastic ankles. In Black & Beige. Sizes: S-XL. Reg. Price: $32.50, booking price $24.95, suggested retail $49.95- 50%. 

326 Ladies Classic Pro 300 Stretch Breech: Pro 300 Stretch Fabric. Anti-Pill and Water repellent finish. Smooth face with velour inside. Plush elastic waistband, Clarino patches, front zipper, Velcro ankle closure, belt loops. Colors: Black & Beige  Sizes: 24-34 Reg. & Long. Reg. Price: $37.50. Booking price $32.50. Retail $64.99- 50%  

 

327 Kids Pro 300 Stretch Pull-on: Pro 300 Stretch Fabric. Anti-Pill and Water repellent finish. Smooth face with velour inside. Drawcord waist, Clarino patches, gripper elastic ankles. In Black & Beige.  Sizes: S-XL. Reg. Price: $29.95. Booking price: $22.95. Suggested retail $45.95- 49%





WHAT IS NEW FROM EPONA?

Epona introduced 3 new items at AETA.

Upon popular demand, she is bringing back the hand beaded purse. Great for kids, or to use to hold change, credit cards or business cards.

Jeweled Tool Groomer:
Perfectly molded dome conforms to the curves of your palm and it is adjustable! Extra deep grooves deliver gentle stimulation while collecting dirt for one fast one tap removal.

And of course, there are 2 new introductions to the sock line:

 

 

 Hilton Herbs:
I came back from AETA and promptly headed to Dallas, Texas, for an expo, to represent Hilton Herbs. It was my first trip to Texas, and I will say, the people of Texas sure know how to run an expo, with food provided for all, including drinks being served at 5 and a band to entertain the shoppers into the evening hours!
We continue to have much success with the Bye Bye Itch products. Word is getting out how amazing this product is!

Texas Expo

How Tucker's tail normally looks in the summer

Tucker's tail this summer



How Tucker usually looks in the summer

Tucker looks good this summer!

A full mane for the first time in many years!

 

 
RS BIOCEUTICALS
This is a new line for me. They are the only place which you can get the Equi-Tape and the Nose-It ball.

 As seen in the Equine Journal:
http://equinejournal.com/index.php/new-products/3043-equi-taper-the-first-elastic-kinesiology-tape-created-specifically-for-horses

And from Pro Equine Grooms:
http://www.proequinegrooms.com/index.php/resources/product-reviews/the-nose-it-from-rs-bioceuticals/


Have a beautiful day!
Lori